More options in blog advertising
If you accept paid blog advertising there’s a new option for you to consider, and unlike some of the other services that I’ve mentioned recently, this one is live, accepting sign ups and making payments. Snapbomb has been up and running for a while, but it has done so with little fanfare. By the time I signed up for the service, they were already running a slew of campaigns from brand-name advertisers and now they are ready to get more bloggers into the mix to even things out.
Why would a business of this type start out without a huge amount of fanfare? The reasons are simple. While other companies have been shouting to the four winds that they would be open for business on a certain date, then falling into the mists of vaporware when they could not keep their commitment, snapbomb has been slowly and steadily building their business, getting advertisers, attracting a dedicated core of bloggers and moving forward. This is good business.
Any company that follows sound business practices should be applauded, but snapbomb takes their commitment to succeeding a step farther than most other blog marketing services in several other areas. The blogger interface is a prme example of this. Campaigns are broken down into easily readable and digestible entries based on each blog that you have in their network. No more searching for an opportunity only to find that you aren’t eligible on the blog you need to post on.
They also provide page view stats at-a-glance, so there’s no question how well your blog has been performing traffic-wise. While part of the bog valuation process is based on PR and traffic, the number of good reviews you receive has a serious impact on your overall payout numbers as well. In essence, snapbomb pays bloggers who write relevant, high quality posts more than those who simply spew out a post with just enough meat to cover the requirements given in the opportunity. In my opinion this is good for bloggers, advertisers and the bloggosphere as a whole.
The sign up process is what you would expect. Just go to snapbomb’s blogger page, sign up, get your blogs entered and verified, then start making money by writing reviews and creating a buzz for the advertiser. All earnings are reported by blog, which is a feature that I personally find extremely valuable. Payments are made on the 5th of each month, meaning that your lump payments will be larger, and that’s never a bad thing either.
Of all the different services I work with, snapbomb is one that I see moving into the future. They’ve got a good start and with any luck they’ll be poised to take on the behemoths in the blog marketing industry within a few years. Competition is good, it makes all of us that accept this type of work more money in the end, because the companies that pay the most on a consistant basis will be the ones that survive, not those that fall to the temptation of bells and whistles.

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