Jerry D. Russell is just some guy who creates blogs and websites full time. He’s a father, a husband, a geek, a gamer and a guitar player. He has varied interests and always manages to find a way to turn one more of them into another project, most of which make at least a little bit of money.
Why am I talking about myself in the third person? That’s kind of creepy. No really it is. I think I’ll stop now if you don’t mind.
I’ve been in the Internet industry in various capacities for over 13 years and been in sales for over 20 years. It’s only recently that I decided to apply my sales skills to my Internet training in a serious manner but I’m finding that all of the old rules still apply.
A lot of people are turning to the Internet to find ways to either gain a little extra income or to generate a full-time income. Unfortunately a good number of these people get taken for quite a bit of money very early on in their Internet based ventures. Of those, many become discouraged and simply walk away.
It pains me when this happens. These people were scammed by unscrupulous individuals that made a promise to help them, to help YOU, make money. Most of them promise immense amounts of money. It’s BullS**t, and they know it.
One of the very first lessons I learned in sales was this:
Never BullS**t a potential customer.
Just don’t do it. Even if they do buy from you, they will never come back. They will also tell at least ten of their friends or associates never to have dealings with you. It hurts your sales, your reputation and it hurts your customer, both financially and emotionally on some level.
I have never liked BullS**t. It costs you the trust of someone you were supposed to be creating a relationship with. That’s what being a salesman is about, relationships. It’s not about whether you can sell some sap your widget today, it’s about whether your trusted customer will return to you the next time he or she needs some more widgets. If you start to think of customers as sales, you’re already lost.
As a reader of this blog you have become my customer, after a fashion. I have agreed to provide content that will actually help you move forward in terms of making a buck or two here or there. I hope to keep you as a reader by keeping that agreement. You’ve trusted me to deliver something of value. I intend to earn and keep that trust.
My promise to anyone who reads this blog is as follows:
I will never BullS**t you. Ever.
I can’t show you how to make a million dollars by the end of next month by filling in forms on classified ads sites. (If I did know how, I darn sure wouldn’t be sharing the information with anyone!) What I can do is let you know the methods and tools that have worked for me or for my friends and associates. If you do manage to make a million by the end of next month filling in forms…. Well, you’ll be the first, but it’s all on you. It will be your hard work that did it, but perhaps something I have to say can help you on your way. I’d be happy for you, honestly.
I hope you enjoyed the read. If you’re interested, sign up for the rss feed or follow me on twitter. If you’d like to ask a question, simply leave a comment on any post or use the contact form. I’ll get back to you as soon as time permits.
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