Jerry D. Russell dot Com

Realistic methods for making money online & the tools get the job done

Entries for the ‘Tools of the Trade’ Category

Who, What, When Where, Why and How?

No, it’s not the name of a law firm, it’s the fundamentals of good journalism.  If you plan on writing any thype of journalistic article, you’ll need these questions need to be answered.  It’s a simple formula that has worked in journalism for a very, very long time, but that some reporters, especially on the [...]

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Have you ever wanted to write a book review, and do it well?

Let’s face it, a lot of online book reviews are done by people who have absolutely no training in writing, let alone how to write a review.  If you’ve ever come across one of these reviews, you’ll know it.  I’ve personally seen reviews with a 4.5 star (out of five) rating, but to read the [...]

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Writing a pitch that will get you noticed.

A pitch is a letter or email sent to an editor for approval of a concept. Think of it as a sales tool designed to excite the editor enough to want to read the article you’ve been wanting to write.
Just mentioning “the pitch” has been known to send writers into the fetal position. [...]

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Is your “About Me” page losing you repeat visitors?

One of the most necessary and most often overlooked parts of your web presence is the “About” page. It doesn’t matter whether you are a blogger, an author, a journalist or a company, the “about me” page can either entice the casual reader into returning for another round, or it can send them permanently [...]

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Plagiarism vs. Research

The chatter in the writing world is still focused on the issue of plagiarism.  The issue currently revolves around authors in the world of fiction, but the truth of the matter is, it’s a real problem for you if you’re writing for the web as well.
I’ve heard some people grousing that no one should care.  [...]

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