Comp cards as a promotional tool

Comp cards are usually used by models and performers to highlight their “look” and leave a visual reminder with agents, producers and directors, but why shouldn’t authors get in on this trend? Perhaps having a comp card printing with your photo on it isn’t what you’re after, but imagine the impact of a comp card featuring your latest book cover. No matter where the card is left lying, it’s going to draw attention. At a trade show such as Romantic times, it could mean the difference between a new deal and no-deal.

If comp cards aren’t what you’re after in promotion, try using a postcard instead. All the same advantages apply, and as an added bonus, you can send them easily in the mail to raise awareness of your latest releases!

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