Don’t just achieve, exceed

I’ve talked a lot about setting daily and weekly monetizing goals and the sometimes very tedious work that goes into achieving them, but what do you do when those goals are met?  Do you smile to yourself and wander away from your computer whistling, content in the knowledge that for today you’ve done it?  Do you take the rest of the week off because you’ve already made your cash for the week?

No.  You get in there and exceed your goals.

I look at it this way.  I’ve got a daily goal of $50.00 per day and $250.00 per week for the next few months.  It’s not a lot of money, but it’s more than enough to supplement my wife’s incomes and keep us in happy things like insurance, web sites and dinners out.

If I make that $50.00 in the first few minutes of the day, I’m not going to stop adding to it as long as I have the opportunity.  Why settle for $50.00 when you can make $100.00 or more in a  day?  At the very least I spend the rest of the day optimizing other aspects of my monetizing efforts. And that means that tomorrow I can just go watch some T.V, right?

Wrong.  Tomorrow is a new day.  There’s a goal to be met for that workday and I intend to make it.  Becoming complacent because you’re a bit ahead is a great way to fall behind, and quickly.  It only takes one or two bad days, a cold or a family emergency to put you in the red.  Treating every day like it’s a regular day that’s only just on schedule will usually mean that when those bad days happen, your monthly goals will still be met.

I treat monthly goals in the same manner.  if I meet the goal, I set about padding next month out as far as possible.  When it becomes obvious that I’m consistently coming in over expectations, I adjust my goals. But in the interim, I walk into the next month with less work to do.

If you fail to push yourself, you’re not going to move forward

The name of the game is mercenary.  Opportunities to make money come in waves.  You need to be prepared to ride those waves whenever they present themselves, at least until the point where passive income exceeds your needs, at which point you can join the ranks of the Idle Middle class, but I’m not there yet.

So what do you do on the days when there’s no money to be made?

You find other things to do.  Write drafts for new posts or articles. Work on affiliate programs. Check your current affiliate advertising to see if it has made you any money in its current placement, if not, reorganize and remove any ads that aren’t helping you out.  Until the day that you make 100% of your monthly goals from nothing more than passive advertising, there’s work to be done.  Even then, there’s work to be done.  You still need to keep putting out content that someone wants to read.

In the end, content is still king.  If you produce nothing but chaff to fill in the gaps between posts that make a few dollars you’re not doing yourself any favors.  The ultimate goal isn’t to make a fortune making short term money.  You should be focusing on getting raffic, gaining readers, keeping them and building income streams that don’t require daily attention.  This usualy means finding every income stram that you can, including private advertising.

Having said all that, I’ll move on to achieving my goals for the day, then seeing if I can add a few extra duckets to the total before I’m done.  After that I have an ad server to set up so that I can pull a little more diversified income from other sources.

This is my day job after all, and I get to play CEO.  I like that.

Popularity: 1% [?]