Is your “About Me” page losing you repeat visitors?

One of the most necessary and most often overlooked parts of your web presence is the “About” page. It doesn’t matter whether you are a blogger, an author, a journalist or a company, the “about me” page can either entice the casual reader into returning for another round, or it can send them permanently in the opposite direction, never to be seen again.

I’ll be linking to the most concise article on the topic I’ve yet seen at the bottom of this entry, but first I would like to cover what an “About” page should not be.

Your about page should NOT:

• Read like the author bio in the back of a novel: This format is reserved for books, where it works well. If the format fits what you are doing on the web (i.e., if you are a fiction writer or other form of published author) expand upon the concept. Give your readers more than they will find in the dust jacket of your books, or there is no reason at all for them to read it. In fact, you’ve created an an even better reason for your readers to feel that they’ve gotten all they need from the dust jacket and they will stick with that, not your web site.
• Be a sales pitch: Your about page is there to identify who you are and what you know. It is not there to make a sale. It should only link to a product if said product or publication is relevant to establishing your value to your reader. Don’t make the mistake of trying to turn what should be informative into a push to make a buck. If you do you will be rewarded… By a loss in readership.
• Speak down to your readers: Do not attempt to come across as a “super expert”. This usually results in people feeling that you are being arrogant or pompous. They’re history, and you’re out readership.
• Be Boring: The last thing you want your about page to do is put your readers to sleep! Try to keep it interesting, but not overly long-winded. A little humor goes a long way, Make someone smile today and they will be back tomorrow. Make them snore and well…

Having said all that, I realize that my “About the Author” page is defintely not where it should be. (it’s always good to have a new project!)
For a great example on what your your “About Me” page should address, check out this article on ProBlogger.com

For a few excellent about me pages, see:

• John Chow’s About John Chow
• About Dosh Dosh
• About the Kitchen Wench
• About Simply Recipes

There are many more, but these should get you started. I know they’ve got me thinking.

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