Over the past few weeks I’ve been doing a lot of research on the subject of affiliate sales and affiliate marketing. In this short amount of time I’ve come to realize that 99% of the information that most people see on this topic when they first decide to venture into the world of affiliate sales is absolute chaff not worth taking the time to read through.

In my first three hours of research I was completely inundated with products offering me the one sure fire method that would jump start my online affiliate career. These programs promise all sorts of amazing results, from making a profit within the first three hours to making $700.00+ per day with just minutes of work on my part. Each one promises to give you all the secrets the top affiliate marketers don’t want anyone else to know. All you have to do is sign up for their program (for a fee) and they’ll show you how to get rich in minutes.

I call BullS**t!

The truth of the matter is this. There is no magic bullet. The promise of “if you build it, they will come” only works for baseball fields in small Midwest towns, not marketing niche sites. It may have been true in the early days of the Internet but it is most definitely not true today. Successful affiliates are doing well for the same reason any other entrepreneur does well. They work very hard at it.

I’m not saying that all of these programs are completely useless, but I do feel that he basic premise of most is to prey on the gullibility of people who really do want to learn new ways to supplement their income. Each and every one of the sales pages I visited tells the same story. “It’s simple”, “It’s Easy”, “we’ll walk you through a step-by-step method to make amazing amounts of money”, “it’s fun!”. The promise is for amazing profits with no effort, the same promise that’s heard all over the world on late-night infomercials and it’s the same in the case of the Internet. It’s a false promise.

The more reputable of these systems is selling information that anyone could have found for free on their own if they had just looked for it. In essence you are simply paying them for doing some of the legwork for you. My wife actually purchased one such affiliate program and made her money back within one month without spending another dime. The reason she did not continue was that she found she wasn’t really interested in the situation. Fair enough, the program delivered at least the basic tools for a complete novice to make some extra money. In this case it wasn’t a complete scam.

Other programs are nothing more than thinly veiled attempts to sell even more products that their customers will probably never really need, with the promise that these tools will help in making that first “Internet million.” The reality of this type of program is that they have taken the same basic skills detailed in more ethical systems and turned them into an affiliate marketing sales pitch of their own. In the end they’ll promise to refund the entire cost of their program if the customer isn’t satisfied (this probably happens quite often), but if their customer went through and bought several different tools and utilities as suggested, the company has easily made treble that amount of money off of that person.

It’s simple for an inexperienced or gullible individual to fall prey to companies like the latter and eventually find that they have spent thousands of dollars on useless software, bloated website hosting, design services and useless or outdated information. These people leave the experience disillusioned and disparate. They probably won’t try again, which is a shame, as there is money to be made if the situation is approached in the right manner.

That’s why I’ve decided to write an eBook on the topic. I want to take the mystery out of the process and point people to the right resources, tools that actually do work and people that can actually help them move forward without burying themselves in debt. As a byproduct I’ve come up with ideas for several other eBooks, all on topics that are designed to help people move in a positive direction toward their goals.

I have to be a bit vague at this point on topics and the actual titles and information these eBooks will contain, not because I’m not so excited about it that I don’t want to share it with everyone, but because I don’t want someone to take my exact idea and get it out before I have the chance to do so.

And how will I market this little gem, you ask?

With affiliate marketing, of course. I’ve already gotten a massive amount of help from dozens of affiliates, why not give back by hopefully earning them some money in the process. (Making a bit to help with hosting costs and other necessities doesn’t sound bad either.)

I’d love to know what you think about this. Is it worth the time? Does the topic interest you? Please leave your ideas in the comments. And hey, feel free to let other people know so that I can get as much feedback on the subject as possible.

Peace, I’m out.

If you work with WordPress or any other CMS platform there will undoubtedly come a time when you need to modify the template files to suit your own needs. Off the shelf templates are a great starting point, but there always seems to be something that could work better if it was tweaked just a little or look a lot better if just one or two little nudges were made to the layout.

If you’ve ever tried modifying the template files in the built-in WordPress theme editor, you’ve probably already run into some pretty significant issues, such as lack of error checking, wonky layouts and poor handling of php code. Editing themes in this manner is nothing short of nightmarish, even for seasoned developers. Another option is to use a decent desktop text editor such as BBEdit for Mac, CodePad for Windows based systems or Gedit or Kate for Linux, but these editors are still lacking in fundamental features that developing in php requires, such as code completion and advanced syntax checking that can keep you from accidentally causing your entire site to go offline due to a missing semicolon or open tag.

Enter Aptana Studio, the only editor you’ll ever need to download. Not only is Aptana rich in all the features that you might need to get your themes and templates up to speed, including syntax checking, code tidying and code completion, but it’s also available in versions for Mac, windows and Linux, which means that even if you work on multiple platforms as I do , you will be working in a nearly identical editing environment on each computer you use, which can increase productivity exponentially.

While Aptana is incredibly feature-rich in the area of code editing, the lack of a WYSIWG editor may be a put off for novice users. My advice in this case is really a preference, but I honestly feel that code should never be edited in a WYSIWYG environment. Visual editors have a nasty habit of reformatting your code. Even the venerable DreamWeaver does so on occasion and these changes can be a nightmare to find and repair if you haven’t noticed them very quickly. Also, if you’re developing template files for a CMS, a visual editor isn’t going to do you much good anyway, as the editor does not have the ability to actually run the code that displays the template.

Aptana shines in other areas of development as well. If you’ve ever wanted to develop an iPhone App, you can with Aptana. The iPhone plugin even supplies a virtual iPhone browser so that you can do preliminary testing in the IDE, not on your iPhone. Once you’ve gotten things working the way you’d like, just install the app. Aptana also offers full support for Adobe air development, Ruby on Rails, Python, and Nokia phones.

Forget your FTP software. Aptana’s built in project manager handles file uploads and full site syncs with ease. this feature was what set DreamWeaver above most other editors, but Aptana Studio has tackled this head on with one of the most robust remote toolkits I’ve seen.

If you’ve been looking for a good, solid, robust and reliable development IDE, Aptana might just be the one you need to look into. The professional edition does come at a cost, but unless you work as part of a large development team, i doubt you will ever need to use the features provided by Aptana studio Pro. The Free Standalone edition will work just fine for you.

But hey, I’m just a satisfied customer. I love Aptana so much that it’s installed on every one of my computers. (though it is mind numbingly slow on my micro-notebook). Everyone has their own personal preferences in a development environment. I know people who happily develop web templates using Microsoft Word, though why in the world they would do that is far beyond my capability to understand. (And their sites rarely work properly.)

Try Aptana for yourself. I really do think that you’ll fall in love with it. And just in case you’re wondering, no one is paying me to write this. I’m an Aptana evangelist and I’m on a mission to get everyone who has ever needed to work on a php file to give it a shot. The more people that use it, the better it will become, as the developers will have more motivation to build bigger, better, badder versions of the software.

That’s all for now kiddies. I’ll get back on the ball and get more posted in the next few days, now that I’ve shaken the funk that I’ve been in through most of the Holidays. There were a lot of reasons for it, but I’m back and I want o start the new year of with a bang!

If you got here because you were looking for a page on please don’t feed the writer or The SpunPuppy, you’re in the right place!  It was a hard choice, but i had to make the decision to combine the content from those blogs with Jerry D. Russell.com.  In the end, the other two blogs had stagnated, and the content is all relevant here, so the change makes sense.

Please pardon the dust while I work a few things out with the site and layout.  Code snippets from SpunPuppy are broken, and the ads obviously need attention.  Generally I would build the new theme in a sandbox, but the added pages and features of the other sites broke the template I was using, so the change needed to be immediate.  I’ll be working through this for the next few days, so be patient, it will all come together in the end!