The Value Of Original Content

If you’ve been looking into the Internet marketing or blog scene for any time at all you will have heard the saying; “Content is King.” It’s used day in and day out by every A-List blogger and marketing specialist. Every Internet marketing manual has this as its mantra and rightly so.

Original content that provides value is essential in gaining readership. It’s the reason that people choose to follow one blog out of the hundreds or thousands of blogs written on any given topic. If you’ve got a new spin on something, people will notice. Fail to be original and they will notice that too, but not in a good way. That type of notice results in one thing only. It results in people reading someone else’s work, not yours.

When you’re first starting out it may seem impossible to come up with original ways to cover the same information that other people have already covered, but as long as you tackle a subject from the perspective of your own experiences, your writing will always have a fresh and original feeling about it.

Your Experience Matters

Always work to put your own thoughts and insights into what you blog about. Readers will come for your unique perspective on an issue. Eventually they will come to you first because they like your views or particular angle of approaching an issue more than those of other bloggers in the same field (or niche).

If you’re writing about a topic you are familiar with, you can’t help but have an air of authority in your tone. After all, you know your topic and you’re passionate about it. That passion comes through even in the written word. People respond to passion in a positive way and will come back to see what you have to say next.

In writing on topics that you are passionate about, you leverage experiences that your readers may or may not have had. You will quickly find that people regard you as an expert in your field, so write about what moves you and do so in your own voice. You will be rewarded for it in the end.

Find Your Own Unique Angle

One of the biggest problems that people have when blogging has nothing to do with the lack of traffic coming to their site; It’s a symptom of something more sinister. Bad content. Even worse than poorly written original content is content that is not original at all. This is the death bell for all blogs that want to be taken seriously.

Using your own experiences as a basis for your posts is a simple way to make sure that your posts are original and come from your perspective. Don’t just write the same article that interested you on another blog. Take the subject and make it your own. Look at it from your own very unique perspective.

You HAVE to have unique content. It is the lifeblood of blogging. Your experiences make what you write unique. Don’t hesitate to take a page from your own life when writing a post. It keeps your content fresh and immediately makes it your own.

It’s your unique perspective on an issue or topic that will keep your readers interested. If you are writing the same content that all of your competitors are writing, you have nothing new to add to the discussion. Your opinion matters, never forget that.

Fighting Writer’s Block With PLR Articles And E-Books

It happens to every writer at one time or another. You it in front of a blank entry form or word processor document and realize that you have absolutely no idea what to write. Even if your mind is reeling with ideas, you can’t find a way to get them onto the page or get into a groove to let your writing flow.

Most of the time all it takes to break the cycle of writer’s block is simply to start writing something. For me at least, it will get my creative gears turning and sooner or later something coherent flows from wherever it is that all my ideas twist in the shadows of my mind.

On the days when there are no ideas coming to the front at all, I use my secret weapon, PLR documents.

For those who don’t know; PLR stands for Private Label Rights. PLR documents are purchased either individually or by subscription. Once purchased you have the right to reuse the information in that document in just about any way you wish. You own full rights to the piece and can simply republish it with your name on it or use it as the jumping off point for your own work.

I rarely suggest using these pieces as-is. For the most part they weren’t very good articles in the first place. They are often riddled with misspellings and inaccuracies that render them less than ideal for use in the form that they come in out of the box.

They are however, the perfect place to get an idea and to have an example of what’s been written on the subject previously. It’s a great starting point for research and brainstorming that can lead to some truly great article writing.

My personal resource for PLR Articles is Gabor Olah’s PLRWholesaler.com. I’ve had a platinum membership at this site for some time and have benefitted greatly from the articles in his library, having used them to find ideas on a variety of topics.

Don’t believe me? You wouldn’t be reading this if it weren’t for an article in Gabor’s library.  A thirteen page guide to making millions of dollars and retiring by the age of 20 sparked an idea. It was horribly written and almost completely wrong on most topics, but it got me thinking about whether or not I could write something similar and more importantly, something that was actually useful. The end result is the work you are reading now, which I hope is both of those things.

Granted, a platinum membership does cost a small amount of money. If you can’t afford that there is a free option, but it doesn’t compare to the benefits and resources available with the paid membership to Gabors’ site or others of its kind.

Don’t think that PLR Wholesaler is the only option however. It’s just the company that I use. A search for PLR Articles on Google will give you a slew of options in this arena. These articles are useful tools, don’t overlook them.

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